The Team
Small team. Serious infrastructure.
Builders, strategists, and engineers working at the frontier of physical product infrastructure since 2022.
Cofounder & CEO
Josiah Kotzur
Byron Bay, NSW, Australia
"I'm excited to help businesses level up their products and step into the future of commerce — where every product has a digital identity that lasts forever."
Josiah founded DeStore after 11 years as Managing Director of Offshore Fabrications (marine engineering). He gave a Queensland opal its first permanent digital identity — sold live on the Discovery Channel — then anchored a Sony speaker to a tamper-evident provenance record through Sony's innovation incubator. He is now building DeStore: one QR code for everything about a product.
Cofounder & CMO
Dustin Lee
Marketing & Community
"Brands that understand their customers outlast brands that don't. DeStore gives them the data layer to do it."
Dustin leads marketing strategy, community development, and brand positioning for DeStore. His background spans technical consulting and go-to-market strategy for early-stage technology companies.
Cofounder & COO
Ivan Vicente
Operations & Development
"A brand should be able to change what its label says in minutes, not wait months for a reprint. My job is making sure DeStore delivers that, every day."
Ivan oversees operations, development coordination, and project management. He translates strategic vision into executable roadmaps and keeps DeStore's ambitious build agenda on track.
Lead Engineer
James Lin
Full-Stack Development
"A QR code printed today should still open fast, on any phone, in ten years. That's what I build DeStore to do."
James is DeStore's lead full-stack developer, responsible for platform architecture, smart contract integrations, AI tooling, and Cloudflare edge infrastructure, so every scan opens quickly wherever it happens.
We are growing deliberately — hiring only when we find people who share our commitment to doing this properly. If that sounds like you, get in touch.