Your label is the shop.

What is the easiest way to sell direct from a physical product label in Australia?

Put a QR code on the pack that opens a page for that product with a Buy now button on it. The customer scans with their phone camera, sees the product, and pays with Apple Pay, Google Pay or a card. There is no app to download and no shop to search.

In DeStore you build the page in Link Studio, connect your own Stripe or Square account and switch on Buy now. The money goes straight to your account; DeStore takes 1% of the sale. You set the price, the postage per order (or pick-up only) and the countries you post to.

Selling direct makes you the seller. The Australian Consumer Law's guarantees (refunds and repairs for major faults) apply online just as they do in a shop, and if you are registered for GST, your price includes it. Stripe or Square sends the buyer a receipt.

Can a QR code take payment?

Yes. The code opens the product page, and the page takes the payment with Apple Pay, Google Pay or card. There is no app to download.

The charge is made on your own Stripe or Square account, so the money lands with you; DeStore takes 1% of the sale.

How can I add a Buy now button to my product packaging QR code?

If you already have an online shop, the simplest Buy now is a button that links to that product in your shop. Your checkout, stock and shipping stay where they are.

If you do not, DeStore can take the payment on the page itself. Set a price and postage, and the button opens a Stripe or Square checkout on your own account, which collects the delivery address for the courier. Today that is one product per page, without a cart or size and colour options.

Can a QR code take Stripe payments for a product?

Yes. Stripe's own Payment Links can be turned into a QR code, but a payment link jumps straight to a checkout. Someone who scans a pack usually wants to see what they are buying first.

A DeStore code opens the product page first and the checkout second. The checkout is created on your own Stripe account (a direct charge), or your own Square if you use Square, so the buyer's name and address stay with you, not with us. Apple Pay and Google Pay appear automatically on phones that have them.

How do I put a Buy now QR code on a product label?

Give it room: around 2 cm square is a common minimum for a pack, with a clear margin of plain space around the code and strong dark-on-light contrast. Keep it off folds and seams, and print the code itself in ink, not foil or metallic ink, which phone cameras struggle to read. Put a few words next to it that say what the scan does, such as "Scan to reorder", because people scan when they know what they will get.

Point it at a page you can change rather than straight at a checkout. When the price moves, stock runs out or a new size arrives, you change the page and every label already printed shows it.

Is it worth selling from a QR code on packaging?

It pays most for things people run out of: coffee, sauces, wine, skincare, pet food, supplements. The empty pack is the reminder, and the code is the reorder button sitting right on it.

Because every scan is counted by time, town and type of phone, you can see which products and places actually get scanned before you spend more on the idea. Nothing that identifies the person scanning is kept.

What is shoppable packaging?

Shoppable packaging is a pack that can sell. A QR code on the label opens a page for that product with a Buy now button, so the bag, jar or bottle becomes the shop once it has left the shelf.

It goes a step further than most connected packaging, which opens a story, a manual or a loyalty page. A direct commerce label opens the product and the checkout, paid into your own Stripe or Square account.

Can every product have its own QR code?

Yes. Each product gets its own page and its own code, so an offer, a price change or a sold-out notice can sit on one product without touching the rest of your range.

You can also give every pack its own unique code. Each one opens the same page and counts its own scans, and its hosting is prepaid for 10 years. You download them as a spreadsheet for your label printer.

What rules apply when I sell direct from a product label in Australia?

Selling from the label makes you the seller online. The Australian Consumer Law's guarantees apply: for a major problem the buyer chooses a refund or a replacement, though change-of-mind refunds are up to your policy. Once your turnover reaches A$75,000 you register for GST, show prices with GST included, and give a tax invoice for a sale over A$82.50 when a registered buyer asks. Take payment into your own Australian Stripe or Square account, put your returns policy on the page, and set postage and the countries you send to. This is general information, not legal or tax advice.