Everything you need to know about DeStore: one QR code for every product, and everything about it in one place.
About DeStore
DeStore maps a QR code to every product and connects everything about it in one place: the product page, care guides, manuals, recipes, offers, reorder links and every scan. You print the code once and change what it opens whenever you like, without reprinting a label or calling a developer.
DeStore is an Australian company founded in Byron Bay, NSW. Our team works across Byron Bay, Darwin and Melbourne. Metarock Pty Ltd trades as DeStore Network.
Brands with physical products: food and drink, wine, coffee, beauty, apparel, homewares and makers of all sizes. It also suits venues and organisers who want a QR code on a menu, a flyer or an event poster that opens a proper page.
No. People scan with their phone camera and the page opens in the browser. No app, no account.
How It Works
Sign up, open Link Studio and describe what the code should open, or start from a template. Our AI builds the page in your logo, colours and voice. When you are happy, publish it and download the QR code for your label, pack, menu or flyer.
Yes. That is the point. The code on the pack stays the same and the page behind it changes the moment you publish. Prices, recipes, recall notices, offers and seasonal campaigns all go live on products already on shelves.
Yes. A code can open a page built in DeStore or go straight to your website.
Every brand gets its own address, yourbrand.destore.network. Your codes point there, and each code is grouped into a collection so you can see your whole range on one map.
Every scan is counted by time, town and type of phone, so you can see which products get scanned, where and when. Nothing that identifies the person scanning is kept.
Yes. Add Buy now to a product page, or tickets to an event page, with Apple Pay, Google Pay and card through your own Stripe or Square account. The money goes straight to you; DeStore takes 1%. Direct commerce labels →
Pricing
Every account starts with A$10 of credit, with no card and no end date. A new QR code is 35c, each live page is 99c, paid once and hosted for 10 years, and the first 1,000 scans each month are free (1c each after that). Top up from A$10, or choose a plan from A$99 a month, which turns its fee into credit at lower rates. See pricing →
Live pages stay live and keep counting scans. New work, such as publishing another code, waits until you top up.
Coming Later
They are coming. We published a Digital Product Passport framework in 2023 and are building GS1 Digital Link labels (GTIN, batch and serial) and EU Digital Product Passports on the same codes and pages. Tell us if you need them and we will let you know first.
No. DeStore codes work without a GS1 membership or barcode.
Still have questions?
Tell us about your products and what you want a scan to open, and we will show you how it would work. Or start free and try it yourself.