2021 — PolkaRock
First to build real-world asset provenance on Polkadot
PolkaRock launched as one of the first projects to anchor physical objects — opals, stones, real-world assets — to permanent records on Polkadot using the RMRK standard. Built on Darwinia Network. Indexed by SubQuery. The foundation of everything that followed.
2022 — MetaRock
A portal for physical products to carry permanent digital identity
We renamed to MetaRock and broadened the thesis: every physical object deserves a permanent, portable record. Not just opals. Every product. We partnered with Laava Smart Fingerprint to bring cryptographic authentication to phygital assets — one of the first projects globally to combine smart fingerprint authentication with on-chain provenance.
2022 — Discovery Channel
The world's first opal sold with a digital provenance record on international television
The Discovery Channel captured DeStore's first live sale — an Australian opal anchored to a permanent on-chain record and sold on international television. The concept was proven in the most public way possible: a physical product's full story, permanently attached, sold in front of a global audience.
2022 — Polkadot Ecosystem
Building within one of the world's most ambitious blockchain ecosystems
DeStore became a recognised project within the Polkadot ecosystem — building on Astar Network (Polkadot's EVM parachain), accepted into Astar's Build2Earn program, and working alongside projects backed by Gavin Wood and the Web3 Foundation. We applied for Web3 Foundation grants and contributed to the Kusama ecosystem distribution program.
2022 — Rebranded to DeStore
Metarock Pty Ltd becomes DeStore Network
We rebranded to DeStore Network to reflect what the product had become: decentralised commerce infrastructure. Not a marketplace. Not an app. Infrastructure — for any brand, any product, any channel. Metarock Pty Ltd remains the legal entity operating DeStore.
2022 — Sony × Astar
Selected for Sony's Innovation Incubator. First Sony product anchored to a permanent record.
Sony's innovation incubator, run in partnership with Astar Network, selected DeStore as one of a small number of global projects to build alongside a major consumer electronics brand. DeStore gave a Sony speaker a permanent provenance record — the first time a major consumer brand anchored a physical product to a tamper-evident public ledger. This was not a pilot. It shipped.
2023 — DPP Pioneer
Writing the standards before the regulation arrived
While most brands had never heard of Digital Product Passports, DeStore was publishing the frameworks. "The Digital Product Passport: Shaping Tomorrow's Standards" — published March 2023 — was one of the earliest plain-language documents defining what DPPs should be and how they should work. We were subject matter experts on the infrastructure before it became regulation.
2024 — Infrastructure Rebuild
Rebuilt for every brand, at the scale of millions of products
We rebuilt DeStore from the ground up, moving from Polkadot to Ethereum Layer 2 and onto a global edge network, so a brand can map millions of products: one link per product, pages that change without reprinting, and scan data from every code. The groundwork for GS1 Digital Link and EU Digital Product Passports was laid at the same time.
2026 — Now
One QR code for everything about a product
Brands sign up, describe a page and have a QR code live in minutes, starting with A$10 of free credit. Link Studio builds each page in the brand's own look, every code can be changed without reprinting, and every scan shows up on the brand's map. GS1 Digital Link labels and EU Digital Product Passports come next, on the same codes and pages.
Five years in, the idea is the same: everything about a product, one scan away.